
The Rise of 'Zebra Striping': 2025’s Big Drinking Trend
Social drinking is evolving, and one of 2025’s most talked-about trends is 'zebra striping' — the mindful practice of alternating between alcoholic and non-alcoholic drinks. It’s all about balance and intentionality, allowing people to enjoy social occasions without overindulgence.
The trend is backed by strong data. Conversations around “decelerated occasions” have risen by 79%, reflecting a cultural shift toward more moderate drinking habits. Waitrose’s Food & Drink Report 2024 revealed a 20% increase in sales of no- and low-alcohol drinks, underscoring the demand for inclusive options. Younger generations are leading the way, with workers wanting alcohol at work socials, creating opportunities for more intentional drinking experiences.
Lyre’s: Setting The Standard In Non-Alcoholic Drinks
At Lyre’s, we’re proud to champion this movement by offering award winning, non-alcoholic spirits that make zebra striping seamless and enjoyable. From vibrant apéritifs like Amalfi Spritz to timeless classics like American Malt, our range offers sophisticated, alcohol-free alternatives that are perfect for every occasion.
Our commitment to inclusivity and mindful drinking extends beyond great drinks. For the fourth consecutive year, Lyre’s is partnering with Alcohol Change UK for their Dry January® Challenge, supporting the mission to create a healthier and more intentional drinking culture. This collaboration underscores our dedication to helping people find balance while enjoying life’s moments to the fullest.
How to Zebra Stripe Like a Pro
Curious about how to embrace this trend? It’s simple and fun! Here are some easy tips to get started:
Choose Quality Alternatives: Lyre’s non-alcoholic spirits ensure you never compromise on taste or sophistication. Try a refreshing Amalfi Spritz or a smooth Old Fashioned made with American Malt.
Hydrate with Style: Add sparkling water or a splash of soda to your non-alcoholic drink for extra refreshment.

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