About Us
Lyre's was founded in 2019 by two Australians, Mark Livings and Carl Hartmann. Lyre’s launched a range of non-alcoholic spirits which has now expanded to be the world’s most comprehensive solution for mindful drinking.
Lyre's is now a collection of the world's most spirited humans and passionate professionals from around the globe, working together to change the way the world drinks.
Lyre’s was created to change the way the world drinks and give people freedom of choice.
Many of us have encountered social situations where we would like to enjoy a drink, but for one reason or another, a non-alcoholic option is a good choice. The unique Lyre’s range of premium non-alcoholic variants contain natural essences, extracts and distillates which pay homage to the aroma, taste and appearance you find within time tested classics. With most of the building blocks covered, only Lyre’s can transform a broad range of mixed drinks and cocktails into non-alcoholic or low-alcohol versions.
More and more people across the globe are seeking mindful drinking options. Lyre’s non-alcoholic range means you can still enjoy a sophisticated drink without compromise. Enjoy the freedom to have your drink, your way - simply choose your drink and Make it a Lyre’s.
Lyre's, pronounced lai·uhz, is inspired by the Australian Lyrebird, the world’s greatest mimic. The Lyrebird can imitate all kinds of sounds, even the ring of a mobile phone, car alarm, camera shutter, and chainsaw.
Our range pays homage to the classic flavours & style of spirits, in a non-alcoholic version. We take our inspiration from the Lyrebird and we dubbed our spirits ‘Lyre’s’. You can find our mascot, Horatio the Lyrebird, wearing a top hat on the necks of our bottles.
Curious to see the Lyrebird in action?
Here are some videos so you can see the superb Lyrebird in action:
Lyre’s is currently made in Australia, the UK and Europe. In the future, we will produce Lyre’s in a range of key regions across the globe.
Lyre’s is based in the United Kingdom. We have teams all across the world including North America, Asia, Australia, New Zealand, Middle East and Europe.
Lyre’s is in no way against alcohol.
We see a trend towards mindful drinking. Our approach has been to pay homage to the time-tested classics that make up the traditional alcohol category. We know there are times and occasions when you can't enjoy these classic flavours. When you Make it a Lyre's you can still enjoy sophisticated bevoirs and manage the other factors that led you to a no or low alcohol choice.
We believe that we can play a role in removing the stigma of not drinking that occurs with the obvious switch to a traditional non-alcoholic beverage solution, especially in confronting social situations. When you Make it a Lyre’s you can enjoy the same drink, served the same way with the same tastes, as a non-alcoholic version, empowering you to drink freely.
Sustainability and social responsibility are at the heart of Lyre’s.
Our products have a positive social impact. We enable consumers to make a frictionless swap from alcoholic spirits without compromise, enabling those who want to drink less or no alcohol by providing a healthier alternative. All of our products are vegan, too.
Lyre’s is not only a digital first business but we also manufacture our products in multiple locations. We constantly look to optimise our supply chain and routes to market. Our packaging is also 100% recyclable in most regions. Sustainability will always be a core value within our business.
Website
We've improved our website with a new look and more features to make it ever easier for you to shop for your favourite non-alcoholic cocktails.
Upgrades you can't miss:
★ Next Day Delivery for when you need to stock the bar on short notice
★ Shop By Occasion to help you find the perfect tipple for your next event
★ New Loyalty Program. If you have an existing account with us, your existing points have transferred over.
★ Invite A Friend & Get £10 Credit
If you have any questions, please feel free to contact our Customer Care team here.
Don't worry, if you visit our log-in page and select 'Forgotten your password?' then you can enter the email address registered and we'll send you instructions on how to get this reset.
If this does not resolve the issue, you can message us via the 'Still need help?' section (below).
Please refer to our Terms and Conditions page.
If you’re having problems accessing the checkout or any part of our website, then please get in contact with our Customer Service team straight away via the 'Still need help?' section (below) so we can fix this for you.
Please refer to our Privacy Policy page.
You have the right to ask about what personal data we hold about you.
To make this request you can message us via the 'Still need help?' section (below)
Feel free to write to us at the office address below, but please note that this is not the address to return items to. If you need to return a product to us, please contact Customer Service who will advise you how to proceed.
1-2 The Stables
Gadbrook Park
Northwich
CW9 7RA
Our Products
Lyre’s is incredibly challenging to craft!
First, we expertly deconstruct the elements that make time-honored classic flavours, then meticulously source the world's best all-natural essences, extracts and distillates from around the globe to recreate them. We have even developed our own proprietary non-alcoholic base.
We take great pride in the drinks that Lyre’s has created and our commitment to bring these classic flavours to people making mindful choices. We have led the development of this new non-alcoholic category, and give people social freedom by making the impossible, possible across the globe.
Lyre’s has a premium range of 18 distinct non-alcoholic spirit variants, 8 ready to drink mixed cocktails, including Classico, our non-alcoholic Italian Sparkling style.
Our entire range is impossibly crafted to pay homage to the flavors of the world’s most classic, time-tested flavours.
Availability may differ depending on your region, we are working hard to make all of our range available globally.
Our aim at Lyre’s is to pay ultimate respect to the flavors of the classics, and Lyre’s really comes to life when mixing, stirring or shaking. The recipes we feature are developed by our experienced, professional mixologists and showcase Lyre’s in the best proportions to deliver the closest possible match to a mixed original, meaning we suggest using different ratios to those using their boozy brothers to provide the perfect balance.
Given that our beverages are non-alcoholic, we recommend taking steps to reduce the dilution of the spirit in the drink you’re making. A few handy tips if you’re making cocktails: shake or stir only to chill, rather than dilute and where possible, pre-freeze your glass or use high-quality, slow melting, large and hard ice.
You can find inspiration and instructions in our Mixology Hub, our Recipe pages, by asking Alexa, or you can meet our virtual bartending social animals at our Impossible Bar.
Great question!
You can find some delicious recipes from our talented mixology team at our Mixology Hub, on our Recipe pages, or by asking Alexa. You can also meet our virtual bartending social animals at our Impossible Bar or join the conversation on social media for more recipe ideas.
If you'd like any recommendations, or there's something you can't find, our friendly team are always on hand to help, just Contact Us and we'll get back to you in a jiffy.
Lyre's is classified as non-alcoholic, which means it has less than 0.5% ABV (Alcohol By Volume). Our range has a small amount of naturally occurring alcohol formed through combining our exquisite range of natural flavours, essences and distillates. Believe it or not, there are similar amounts of alcohol in other foods and drinks you may not expect, like orange juice, Kombucha, bread, and ripe fruit.
The best storage practices for Lyre's depend on couple of things, like the climate where you live, your storage situation, and how often you enjoy a cocktail.
As a general rule, once opened, Lyre's range is best refrigerated and consumed within 12 weeks of opening.
Here are some handy tips that should help get the most out of your Lyre's Spirit:
- Always reseal your bottle with original cap after opening
- Do not leave your bottle open or replace the cap with a pourer
- Be careful not to let anything else enter your Lyre's bottle while making cocktails, like a stray squirt of lime juice for example
- Once open, Lyre's is best refrigerated for optimum freshness
- We recommend enjoying your bevoir within 12 weeks of opening
To bring our sophisticated flavours to life, we use a range of natural sugars to match the mouthfeel and sweetness of the classic spirit style.
This means that while our products are not sugar free, the calorie/kilojoule levels are much lower than their boozy counterparts.
Generally speaking, our products contain between 0.5g to 6g sugar per serve, specific information can be found on our website. See our product pages for more information around the sugar and energy content in Lyre's.
Lyre’s has significantly less calories than their traditional alcoholic counterparts. Depending on the product, Lyre’s has up to 95% less calories than the equivalent cocktail containing alcohol. Making your drink a Lyre’s will reduce your caloric consumption compared to a full-alcohol cocktail.
Below is a table of comparisons:
*SOURCES - Lyre’s nutritional cards. Various brand and comparison websites such as www.calorieking.com
Our delightful Coffee Originale is made with organic coffee, so it does contain caffeine. The Coffee Originale has 28.6mg of caffeine per 100mL, that's equal to about 8.6mg per 30mL.
Our Premixed American Malt & Cola also has a very tiny amount of caffeine (0.00421mg per 250mL can)
The rest of our range is caffeine free.
Absolutely! The only animals here are our Social Animals you'll see on our labels.
Lyre's ingredients contain no animal products or products derived from animals.
The date on our bottle is a Best Before Date (BBD). Basically, a BBD means the product is optimal before the specified date. As long as your Lyre's has not been damaged, deteriorated, or perished it should still be safe to consume, although it’s possible the flavour profile could have slightly decreased over time.
Lyre's products are often stable well beyond the date printed on the product. For products past their BBD, we suggest checking for any particles in the liquid. If you can't see any particles then have a smell, and taste a small amount to make sure it tastes OK. Milk is a similar example - if it is past the BBD, a small taste and smell test can make it clear whether it's consumable - if it looks, smells, and tastes safe, you're good to go.
Once you have opened your Lyre's, we recommend storing it in the fridge to protect the flavour profile and keep it fresher for longer.
All of the ingredients we use to meticulously craft Lyre’s are free from known allergens including nuts, shellfish, soy, sesame, gluten, dairy, fish and seafood.
We use all natural flavours throughout our range and recommend reading the individual product pages or refer to the bottle for more specific information in relation to each product.
If you have any questions about specific products please Contact Us, our team will be able to help you.
Yes, all of our products are gluten free. Go forth and imbibe as you please.
Most of our range have no artificial colours, with the exception of only a few of our variants which contain standard colours. These are Lyre's Absinthe, Lyre's Italian Orange, Lyre's Italian Spritz, Lyre's Amalfi Spritz, and Lyre's Pink London Spirit.
We have for many years now tried to include a natural colouring for these products in a shelf-stable way, but presently natural colours tend to fade too quickly. This is a very important consideration when we have a product with a long shelf life as the colours need to stay intact for the duration of their life. We thought long and hard about if we should include these colours in our drinks, or instead, leave them colour free. We decided that the most important thing was to give people a non-alcoholic version of a drink they know and love, including their tell-tale colour. Very importantly, the colours used in Lyre's are the exact same colours used by the traditional alcoholic spirits we are paying homage to. Interestingly, alcoholic beverages have far less regulation than non-alcoholic beverages so you often won't find these colours listed on their labels, but you will on their websites.
We're constantly on the lookout for innovations in beverage colourings that are naturally derived and as soon as we can include them in our range, we'll do so. Somewhat frustratingly, there are some natural food colourings that would work but are not yet permitted by the FDA. For example a natural blue food colouring derived from spirulina can be combined with a yellow derived from marigold petals to create our Absinthe green. We'll keep working on progress on this front and as soon as legislation changes to allow access to natural colours, or new natural colours become available we will include these in our delicious bevoirs.
Lyre's is a product designed for the enjoyment of adult tastes. The product has been created for people of legal drinking age looking for a sophisticated non-alcohol alternative. While it may technically cause no harm, Lyre’s in no way endorses or encourages consumption of our product by anyone who is not of legal drinking age.
Yes, absolutely, you can use Lyre's for cooking!
We have seen Classico used in risottos, our Amaretti used in all sorts of desserts, and our Dark Cane Spirit or American Malt go fantastically in a Christmas Pudding and Caramel Sauce! You can find some great inspiration on our Recipes page.
Get creative and don't forget to tag us on socials with your creation!
#MakeItALyres
Yes, absolutely! We want you to have the tools to make your drink, your way.
Mix Lyres products with alcohol to make delicious low alcohol concoctions, perfect for when you want something not too boozy. Some popular recipes are Italian Spritz with Sparkling Wine for a delicious summery refreshment, you can swap in our Orange Sec for a less intense and low calorie margarita.
Try our Mixology Hub for no and low-alcohol cocktail inspiration.
Of course, it's always best to consult with your doctor.
Lyre's is classified as non-alcoholic, which means it has less than 0.5% Alcohol by Volume (ABV). Our range has a small amount of naturally occurring alcohol formed through combining our exquisite range of natural flavours. The Lyre's range generally sits between 0.2 - 0.3% ABV. Believe it or not, there are similar amounts of alcohol in other foods and drinks you may not expect, like orange juice, Kombucha, bread, and ripe fruit.
Provided you, and your doctor, are comfortable with this and the all-natural flavours and sweeteners that make up our bevoirs, then you are fine to imbibe in the majority of our range.
The only other exception may be our Dry London Spirit and Premixed G&T as these contain quinine. The majority of the quinine in our London Spirits comes from cinchona bark, the natural quinine flavour, similar to that used in many varieties of tonic water. Some medical professionals may recommend avoiding quinine during pregnancy.
Our range contains no animal products, however, we are not Halal certified.
Our range contains no animal products, however, we are not certified Kosher.
All of Lyre’s glass bottles and aluminium cans are fully recyclable, as is our cardboard packaging. Check with your local recycling centre for specifics in your area.
Our products are available in a range of establishments and online. Check our Store Locator and City Guides to see where you can find Lyre's in the wild.
You can also buy directly from our website, just head to the Store.
Vouchers & Gift Cards
When you reach the cart look for 'Add coupon code', 'Add gift card info', or at checkout 'Coupon/Gift Certificate' above the order subtotal. Click on this and add your coupon code, and click 'Apply' to redeem.
Please make sure the items in your order are eligible for your coupon promotion, check our Terms & Conditions if you would like more information.
Please note, only one coupon or rewards redemption per order.
Digital Gift cards are available for purchase on our store here.
Great question!
Your gift card balance is available for 2 years from the purchase date! You can apply available balance to your order, and the entire balance must be used in one order. Any remaining balance will not be carried over and will be lost if not used in it's entirety. Gift cards can be used in tandem with other payment methods.
Please note: Gift Cards are not redeemable for cash.
Please let us know what the issue is you are experiencing, along with a screenshots of the error message you're receiving and one of our technical boffins will straighten it all out.
Sorry to hear you didn't receive your gift card.
Our team can help reissue your Gift Card just drop us a line and we'll hop to it.
Wholesale & Trade
Absolutely!
Please fill in our wholesale Enquiry Form to find your local distributor or to contact your local Lyre's team.
More information
For more information, please visit our Help Centre.
