DRY JANUARY®
DRY JANUARY® CHALLENGE 2025
For the fourth year running, Lyre’s Non-Alcoholic proudly joins as the Official Wine and Spirit Partner of Dry January® in partnership with Alcohol Change UK. Founded by Alcohol Change UK in 2013, Dry January® encourages individuals to take a month-long break from alcohol, inspiring healthier habits to start the year right.
THE DRY JANUARY® CHALLENGE SET
WE’VE PARTNERED WITH MILLIE GOOCH | COMPETITION
Lyre’s is thrilled to announce an exciting partnership with Millie Gooch, founder of the Sober Girl Society, for this year’s Alcohol Change UK The Dry January® Challenge.
This Dry January®, we're giving one lucky winner a signed copy of Millie's new book, Booze Less: an inspiring guide for anyone exploring a sober or sober-curious lifestyle.
To enter, share in 25 words or less how Lyre’s is supporting your Dry January® Challenge.
Click below to enter and here for the full competition's T&Cs.
ENTER NOW
COMPETITION | WIN 2 TICKETS TO THE FREE SPIRITED EVENT IN LONDON
If you're committed to a hangover-free January, we’ve got just the thing for you: Free Spirited, a brand-new boutique day party designed for positive partying.
In collaboration with @soberandsocial_ we’re offering you the chance to win 2 tickets to the event at Meraki, London, plus a £100 bar tab. Simply visit the website to enter.
When: Saturday, 18th January
Where: Meraki - 30 Foley Street, W1W 7TJ
Time: 2-5pm
Dance your heart out to an epic DJ set from @wearesunana and special guest @basax whilst you Sip on expertly crafted Lyre’s alcohol-free cocktails.
Click below to enter and here for the full competition's T&Cs.
ENTER NOWWHAT IS DRY JANUARY®?
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BENEFITS OF DRY JANUARY®
Wondering, is Dry January® good for you? Experiencing the Dry January® benefits can be incredibly rewarding:
• Improved Health: Studies show that a break from alcohol can lead to improved sleep, increased energy, better skin, and even weight loss.
• Mental Clarity: Dry January® can reduce brain fog and improve focus, giving you a fresh outlook for the year ahead.
• Financial Savings: A month without alcohol means fewer expenses at bars, restaurants, and bottle shops—leaving more room in your budget for other priorities.
• Better Habits: A successful Dry January® can be the start of a more mindful drinking approach throughout the year.
Keen to learn more? Visit the Alcohol Change UK website for advice on the benefits of Dry January®, to download the free Try Dry® app and donate to their life saving work.
DRY JANUARY® TIPS
New to Dry Jan or need a little guidance? Here are some top tips go dry for January and make it through the month with ease:
• Stock Up on Non-Alcoholic Alternatives:Have delicious alcohol-free options on hand to enjoy at home or bring to gatherings. Try Lyre’s crafted spirits and cocktails for an authentic, full-flavour experience.
• Focus on Activities that Don’t Involve Drinking:Discover or reconnect with hobbies and social events that don’t center around alcohol.
• Stay Connected: Share your Dry January® journey with friends, and explore Lyre’s Ultimate Guide to Surviving Dry January for more insights. For those challenging social situations, read our tips on how to thrive in any setting without alcohol.
LOOKING FOR A DEEP DIVE? CHECK OUT HOW TO SURVIVE DRY MONTH IN EVERY SOCIAL SITUATION ON OUR BLOG.
With Lyre’s, Dry January® is all about full flavours, memorable experiences, and starting 2025 with a healthier, happier you. Discover our full range and join thousands who are choosing to #TryDry with Lyre’s this January.
STAY SPIRITED. MAKE IT A LYRE'S.
@lyresspiritco
