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Alcohol Change Partnership

LYRE’S IS THE OFFICIAL SPIRIT OF DRY JANUARY®

We are delighted to be the Official Spirit of Dry January® in partnership with Alcohol Change UK – the organisation behind the world’s biggest ‘booze free’ campaign.

Over 7.9 million people are expected to participate in Dry January - after an indulgent festive season, it’s the perfect time to reset and establish healthy habits for the year ahead. But let’s be honest, it’s never the most exciting month.

So let January be the month of celebrating small wins with Lyre’s!

Our range of 14 premium non-alcoholic spirits, sparkling wine and range of ready-to-drink premixes are low in sugar, low calorie, vegan friendly and alcohol free so you can sip your favourite tipple in style from your sofa or toast with a glass of decadent bubbles every day of the week if you fancy.

Be sure to look out on our social media for a range of pop ups and events where you can enjoy a Lyre’s cocktail this January! And don’t forget to enter our competition to be into a win a year’s supply of Lyre’s and luxury weekend away for two at Harbour Hotels.

Libations!

ENTER TODAY FOR YOUR CHANCE TO WIN

Win a year’s supply of Lyre’s and overnight stay at a luxurious Harbour Hotels for two, including one spa treatment each and dinner paired with Lyre’s cocktail.

COMPETITON ENDS 31/01/2022

"We started Lyre’s with a bold mission, to change the way the world drinks. Our global success has shown that there’s incredible demand for premium non-alcoholic drinks. We believe it is part of our role to educate and showcase the wide range of options available to them, whether they want to stop or moderate. We are delighted to be partnering with Alcohol Change UK who are an incredible organisation supporting people on their journey to more mindful drinking. The three year partnership reinforces Lyre’s category leadership position, and brings to life our mission to give consumers the freedom to enjoy their favourite drink with no compromise. "

Mark Livings, CEO & Co-founder Lyre’s

"Alcohol Change UK is thrilled to announce Lyre’s as The Official Spirit of Dry January. The Dry January experience is all about quality, experimentation, and better times. Lyre’s Non-Alcoholic Spirits are the perfect embodiment of those values. We’re delighted that Lyre’s is taking such an active role in supporting people to change the way they drink in the long term. "

Richard Piper, CEO, Alcohol Change UK  

Download The App


The Try Dry app is your booze-free buddy for Dry January and beyond, helping you keep track of your units, calories and money saved and letting you earn badges along the way. Choose whether to receive our daily coaching emails throughout January, plus use it to track your drinking and set personalised goals all year round.

City Guides


Our London guide is your indispensable go-to this January.

If you're opting out without wanting to stay in, our guide will keep you in the mix.

FIND LYRE'S IN THE WILD

ALL VENUES NOW SERVING LYRE'S NON-ALCOHOLIC SPIRITS.

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STAY SPIRITED. MAKE IT A LYRE'S.

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