Lyre’s is thrilled to announce an exciting partnership with Millie Gooch, founder of the Sober Girl Society, for this year’s Alcohol Change UK The Dry January® Challenge.
As one of the leading voices in the UK’s sobriety movement, Millie has inspired countless individuals to embrace mindful drinking. A journalist by trade, her work has appeared in a range of top publications, alongside her thought-provoking campaigning. Millie continues to be a pinnacle figure in the sobriety sphere, from her recent TEDx Talk to her bestselling book, The Sober Girl Society Handbook as well as her newly launched book, Booze Less, which is available to purchase on Amazon.
Together with Millie, Lyre’s is redefining what a month moderating or abstaining from alcohol can be. Forget compromise – this is about creating joyful, sophisticated social experiences, where premium non-alcoholic drinks take centre stage. Whether it’s a classic G&T or a celebratory spritz, Lyre’s delivers all the flavour and style of your favourite cocktails, without the alcohol.
This January, we’re inviting you to discover the art of mindful drinking with Millie and Lyre’s – because going alcohol-free doesn’t mean missing out.
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